Alan Fine is the founder and president of InsideOut Development, a professional services firm that provides training programs, coaching services, team performance workshops, consulting, and reinforcement solutions to a large global clientele.

Alan Fine is considered a pioneer of the modern-day coaching movement and is the co-creator of the widely recognized GROW® Model. Alan is a New York Times Bestselling Author, international performance expert, sought-after keynote speaker, and coach to Fortune 100 business executives and professional athletes. He has dedicated the past 35 years to helping people from all walks of life elevate their performance and unlock potential. From the golf course to the boardroom, Alan has worked with many of the world’s most respected athletes and organizations.

Inspired by a powerful personal performance breakthrough on the tennis court, Alan has refined and honed his coaching model into a profoundly simple and highly effective approach for improving individual and team performance—known as the InsideOut Approach. Alan’s work with the InsideOut Approach has touched the lives of athletes such as former Davis Cup tennis star Buster Mottram, world record-breaking triathlete James Lawrence, and PGA golfers Phillip Price, David Feherty, Colin Montgomerie, and Stephen Ames; and has significantly impacted the organizational culture and business results of companies like Apple, Federal Reserve, Salesforce, VISA, Kroger and GE.

alan fine

Alan's thought leadership on the nature of performance and the art of coaching for performance improvement, includes his recent New York Times Bestselling book— You Already Know How to be Great, as well as numerous other research articles and publications, and the proprietary content of InsideOut Development solutions portfolio.

Alan is a native of Wales. He currently resides in Salt Lake City, Utah.